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Creating Your Vision
of Retirement

Financial Planning

A CERTIFIED FINANCIAL PLANNER™ professional has the distinctive position of being able to see and understand your full picture. By working with other professionals, such as your accountant and attorney, they are able to help align all aspects of your financial life.

Retirement Planning

Building a sustainable income stream from a lump sum of savings is one of the biggest challenges people face as they approach retirement. We help our clients organize complicated situations and bring simplicity to their financial lives. We work with you to develop an actionable plan that focuses on the things you can control. We help you consider all aspects of your life in retirement and develop a plan based on your needs, wants and wishes. This is a plan that is continually reviewed and updated to reflect the changes in your life.

Protection Planning 

A good financial plan covers contingencies for the unexpected. Nobody likes paying insurance premiums, so it's important to prioritize your vulnerabilities to make sure you are getting the most cost effective coverage. We help you identify the risks to your income and assets, and work with experienced professionals to determine your best options for coverage. At each stage of your life your insurance needs change. Without making adjustments, this can lead to some risks being over insured or under insured.

Estate Planning

Estate Planning provides reassurance by creating certainty over how your assets will be distributed after your death. Dying without a proper estate plan can expose your assets to unnecessary taxes and legal fees. Even worse, it can tear families apart. Receiving a large and sudden inheritance isn't always good for some people. Proper planning can help ensure that your legacy will have a positive effect on your heirs. In coordination with your attorney, we help you examine both the financial and legal elements of estate planning including power of attorney, advanced directives, trusts and beneficiary designations.

Tax Planning 

Nearly all of the decisions we make with money involve tax considerations. Those decisions can be made easier by working with a CERTIFIED FINANCIAL PLANNER™ professional who understands how the current tax code affects your unique situation. Tax planning involves many different aspects, including the timing of income, purchases and other expenditures; the selection of investments and types of retirement plans; and a person's filing status and common deductions. We work closely with your accountant or introduce one to you.

*Raymond James does not provide tax service or advice. 

"Bull markets are born on pessimism, grow on skepticism, mature on optimism and die on euphoria"

– Sir John Templeton

Investment Management

Investment Approach

Our philosophy is that investment management is really about proper risk management.  This involves identifying the proper diversification and asset allocation to manage the uncertainty of investment returns.  We also try to identify and avoid deteriorating areas of the market.  We evaluate investments on the risks that are taken to achieve its rate of return. We develop portfolios for different levels of risk and client objectives using both active and index mutual funds.    

A good analogy for our investment process is a football team, and Brian is the head coach.  Through years of experience and training he has developed a “team” of mutual fund managers and index funds who have demonstrated their worth and ability.  He decides who plays well together and who is playing at their best.  Brian uses relative strength analysis to determine which players (funds) should be on the field.

We believe that investor behavior is one of the strongest contributors to investment performance. Our investment strategy pays close attention to the emotion of the market.  We often quote legendary investor Sir John Templeton, “Bull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria”.  We use both technical and subjective methods for determining the current emotion of the market.      

*Investors should carefully consider the investment objectives, risks, charges and expenses of mutual funds.  The prospectus contains this and other information about mutual funds.  The prospectus is available from our office and should be read carefully.  Diversification and strategic asset allocation do not ensure a profit or protect against a loss.  No investment strategy can guarantee success.

Behavioral Coaching

The human brain has been conditioned to react to fear and commonly wants us to buy high and sell low.  Unfortunately, centuries of evolution has not provided everyone an instinct for effective investment behavior. But it did provide us with superior hindsight, which makes our investment mistakes seem so obvious when we look back.

The fear of losing money or the fear of missing out can cause us to make an emotional decision that feels right at the time, but may go against the rational plan we promised ourselves to follow.  

One of the most important roles we have is to prevent you from making a mistake. We help you manage your reactions by setting realistic expectations for volatility in your portfolio and serve as a guide when you need reassurance to stay the course. We like to educate clients on behavioral finance because good investment behavior can be learned.

"The stock market is a device to transfer money from the impatient to the patient."

– Warren Buffett

Our Team

Brian Peterson, CFP®, CIMA® Photo

Brian Peterson, CFP®, CIMA®

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Brian Peterson, CFP®, CIMA®

Brian entered the financial services industry in 1984, shortly after graduating from St. Cloud State University in Minnesota with a Bachelor of Science degree in Finance and Economics. In 1991, he began to offer integrated financial and retirement planning.  To bring his clients the best possible financial planning services, Brian became a CERTIFIED FINANCIAL PLANNER™ practitioner in 1993. Early in his career Brian taught adult education classes on Retirement Planning in his local community.

In 2008, Brian earned the Certified Investment Management Analyst (CIMA®) designation from  the Investment Management Consultants Association through the University of Pennsylvania’s Wharton School of Business.  Brian enjoys golfing, cycling, and yoga.  He and his wife, Teresa, enjoy going to concerts and supporting the Tampa Bay Lightning.  They live in Tarpon Springs with their two dogs Buddy and Murphy.    

*Certified Financial Planner Boards of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

Tom Peterson, CFP® Photo

Tom Peterson, CFP®

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Tom Peterson, CFP®

Tom grew up in the Tampa Bay area before attending the University of Central Florida, where he graduated with a bachelor of science degree in Finance. He took an interest in financial planning and investments while in college, and made a long term goal of joining his father's practice after getting a few years of industry experience. After graduation he began his career at Franklin Templeton Investments as a Mutual Fund Consultant in St. Petersburg Florida. The role exposed him to the asset management and financial advice industries where he worked directly with advisors from all of the major brokerage firms to help them understand the company's products. 

In 2016 the time was right for Tom to join his father at Peterson Wealth Management. Tom brings a new perspective and continuity to the business. He understands the needs of the next generation and how to use technology to enhance their experience with the firm.  He became a CERTIFIED FINANCIAL PLANNER™ professional in 2018 and holds the Series 7 & 66 Securities Licenses. Tom currently lives in Tampa and enjoys golfing, skiing, and traveling.

*Certified Financial Planner Boards of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

Raymond James Photo

Raymond James

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Raymond James

We put the needs of our clients first. And we chose to partner with Raymond James because we believe the firm is also dedicated to your best interests. The firm delivers industry-leading support, superior client service, and the financial planning and investment resources of a premier financial services company.

While Raymond James has the resources to match even the largest firms’ capabilities, our focus is on building close-knit individual relationships based on trust and integrity.

The firm’s culture of independence allows us to work closely with you to create custom solutions to your short- and long-term financial challenges.

We’re honored to partner with a firm whose founding principles of client first, conservatism, independence and integrity remain refreshingly at the forefront, and especially appreciate the priority placed on supporting our relationships with our clients. Those values have helped Raymond James become one of the largest independent financial services firms in our industry, with a long-term track record of stability and growth.

Click here to read about the history of Raymond James

"The investor’s chief problem – and even his worst enemy – is likely to be himself."

-Benjamin Graham

Contact Us


28050 US 19 N. Suite 304
Clearwater, FL 33761


Phone: 727-796-7446
Fax: 727-796-0116

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